Kerastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo (Lightened, Cool Blonde or Grey Hair) 1000ml

Introducing Kerastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo, a 1000ml powerhouse designed for cool faux-blonde tones and grey hair. It targets brassiness and yellow undertones at their source, helping you maintain a fresh, true-to-tone look between color sessions.

What sets this purple shampoo apart is its dual-action care: it neutralizes unwanted warmth while rescuing the hair fiber from daily wear. The formula is rich in neutralizing agents that instantly counteract brassiness and the yellow undertone often seen in lightened or silver-toned hair. At the same time, it purifies, helping to remove impurities and pollution particles that can dull color and vibrancy.

• Instant brass-fighting power for lightened, cool blonde or grey hair, keeping tones from drifting warm.
• Purifies and protects by lifting away impurities and pollution particles that dull color.
• Hydration meets resilience with a potent blend of Hyaluronic Acid and Edelweiss flower that nourishes the fiber while boosting luminosity.
• Color longevity and shine helps maintain vibrant, cool-toned blonde with softer, shinier hair that feels rebuilt and resilient.
• Urban-proof care guards against daily oxidation and pollution, preserving your cool blonde or grey investment.

Why this formula matters: Hyaluronic Acid delivers moisture to the hair shaft, reducing dryness and brittleness, while Edelweiss contributes antioxidant properties that help shield strands from environmental stress. The result is hair that looks brighter, feels softer, and maintains its cool, glossy tone longer, even in challenging daily conditions.

Who benefits most

• Individuals with cool-toned or lightened blonde hair seeking to reduce brassiness and yellow undertones.
• Grey or silver-haired clients aiming to preserve a crisp, anti-yellow shade.
• City dwellers and anyone exposed to pollution who wants to protect color while nourishing the hair fiber.

Embrace a brighter, cooler blonde with a formula that not only corrects color but also cares for hair health. The Kerastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo works as a targeted solution for maintaining vibrant, true-toned hair that looks and feels renewed.