Joico ColorFul Anti-Fade Shampoo (For Long-Lasting Color Vibrancy) 300ml

Reveal color that stays as vibrant as your last salon visit with Joico ColorFul Anti-Fade Shampoo (300 ml). Designed specifically for color-treated hair, this daily cleanser protects against dulling fade while delivering a luminous, polished shine you can see and feel with every wash. If you value long-lasting color without compromise, this is the thoughtful, color-safe choice your routine has been missing.

• Anti-Fade Formula preserves up to 8 weeks of vibrancy and intensity, helping your hues stay true wash after wash.
• Sulfate-Free cleanses without SLS/SLES, providing a gentler, color-safe cleanse that respects treated strands.
• Camellia Oil seals in moisture and restores a reflective, luminous shine for hair that looks as healthy as it feels.
• Pomegranate Fruit Extract supports color longevity by helping shield pigment from daily exposure and styling stress.
• SMARTRELEASE Technology uses a liposome delivery system to repair, strengthen, and protect hair from everyday damage caused by heat and styling.
• Everyday Cleanse tackles daily buildup and debris, leaving your scalp refreshed without stripping color.
• Strength & Resilience hair appears smoother with 3X greater resistance to breakage, giving you more manageability and confidence in between coloring sessions.

This shampoo is crafted for color-treated hair that endures daily styling, heat, and environmental exposure. If you want color that looks fresh longer, smoother texture, and a healthier feel to every strand, ColorFul is a reliable, science-backed part of your routine. The lightweight, daily-cleanse formula means you can wash more confidently—without sacrificing vibrancy or shine.

Who benefits most

Ideal for anyone maintaining color-treated hair who battles fading color, dullness, or frizz after styling. Perfect for regular showers and early touch-ups between salon visits, especially for hues that tend to fade with sun exposure, washing frequency, or heat styling.

How to use

1. Wet hair thoroughly.
2. Massage a generous amount of shampoo into the scalp and through mid-lengths to ends.
3. Rinse completely, followed by your preferred conditioner to lock in moisture and further protect color.
4. Style as usual and enjoy smoother, more vibrant hair with lasting shine.