{"product_id":"kms-california-therma-shape-straightening-conditioner-customizable-and-gradual-straightening-300ml-10-1oz","title":"KMS California Therma Shape Straightening Conditioner (Customizable and Gradual Straightening) 300ml\/10.1oz","description":"\u003cdiv\u003e\n\u003cp\u003eMeet KMS California Therma Shape Straightening Conditioner — a customizable, semi-permanent straightening conditioner crafted for coarse, unruly hair. In a 300 ml \/ 10.1 oz bottle, this deeply nourishing formula smooths each strand while preparing hair for heat styling. When paired with a straightening iron, it delivers a controllable straightening effect that gradually builds over time, so you can tailor your look without sacrificing texture.\u003c\/p\u003e \u003ch3\u003eWhy Therma Shape stands out\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eCustomizable semi-permanent straightening:\u003c\/strong\u003e Build the degree of straightness you want over multiple uses, adapting as your styling routine evolves.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eDeep nourishment meets smoothing:\u003c\/strong\u003e Rich conditioning targets coarse and unruly hair, reducing frizz while enhancing manageability.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eProtection during heat and humidity:\u003c\/strong\u003e The formula shields strands from heat, humidity, and frizz, helping your style stay sleek longer.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSeamless integration with heat styling:\u003c\/strong\u003e Improves blow-drying control and pairs perfectly with a straightening iron to activate gradual straightening.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVisible results in texture and shine:\u003c\/strong\u003e Hair appears shinier with a refined, well-textured finish that looks polished and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eApply Therma Shape to freshly washed, damp hair after you condition. Distribute evenly from mid-lengths to ends, then comb through for full coverage. As you blow-dry, the conditioner primes the cuticle and adds glide, making straightening with heat more effortless. When you use a straightening iron, the heat-activated polymers gradually set a smoother surface. With regular use, the straightening effect increases in a controlled, customizable manner while preserving natural texture.\u003c\/p\u003e \u003ch3\u003eWho should use it\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eIdeal for anyone with coarse, unruly hair seeking better control without sacrificing texture.\u003c\/li\u003e \u003cli\u003eGreat for those who want a gradual, customizable straightening result rather than immediate, irreversible change.\u003c\/li\u003e \u003cli\u003ePerfect for heat-styling enthusiasts who want added protection against frizz and humidity during styling.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eGradual straightening that you can tailor to your routine with continued use.\u003c\/li\u003e \u003cli\u003eLess effort during blow-drying and straightening sessions due to improved manageability.\u003c\/li\u003e \u003cli\u003eFrizz reduction and a shinier, more refined texture that lasts through humidity and daily wear.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003ePractical tips for best results\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eStart with a small amount and build as needed to avoid weighing hair down.\u003c\/li\u003e \u003cli\u003eAlways pair with a heat protectant if your styling routine includes high-heat tools.\u003c\/li\u003e \u003cli\u003eFor a noticeable progression, incorporate Therma Shape into your regular wash-day routine and follow with your preferred straightening method.\u003c\/li\u003e \u003cli\u003eStore in a cool, dry place to maintain the formula’s effectiveness over time.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eTurn coarse, unruly hair into a smoother, shinier version of itself with KMS California Therma Shape Straightening Conditioner. A thoughtful blend of nourishment, heat protection, and gradual straightening, designed to fit your unique styling goals while keeping natural texture intact.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"KMS California","offers":[{"title":"Default Title","offer_id":44891264254114,"sku":"366187","price":58.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/26524910144_FULL.jpg?v=1725523500","url":"https:\/\/www.europacosmetica.com.au\/products\/kms-california-therma-shape-straightening-conditioner-customizable-and-gradual-straightening-300ml-10-1oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}