{"product_id":"kms-california-color-vitality-shampoo-color-protection-and-restored-radiance-300ml-10-1oz","title":"KMS California Color Vitality Shampoo (Color Protection and Restored Radiance) 300ml\/10.1oz","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eKMS California Color Vitality Shampoo\u003c\/strong\u003e is a color-preserving cleanser designed for color-treated or highlighted hair, now available in a convenient 300 ml \/ 10.1 oz bottle for easy daily use.\u003c\/p\u003e \u003cp\u003eThis gentle formula cleanses without stripping, while actively sealing in vibrancy so your color stays richer between salon visits. Expect hair that looks healthier and colors that stay true and luminous wash after wash.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eColor protection\u003c\/strong\u003e: seals color while mildly cleansing to help fade-proof your shade between appointments.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLilac \u0026amp; Ginger blend\u003c\/strong\u003e: a soothing, everyday scent that calms the scalp and enhances comfort during washing.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFlavonoids\u003c\/strong\u003e: shield hair against environmental stressors like pollution and harsh weather to maintain vitality.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eUV protection\u003c\/strong\u003e: provides daily defense against damaging ultraviolet rays that can fade color and weaken hair.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eIdeal for color-treated or highlighted hair\u003c\/strong\u003e: a targeted cleansing experience that preserves tone and texture for vibrant, healthier-looking strands.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhat sets this shampoo apart is its thoughtful blend of protection and comfort. It’s not merely a wash—it’s a color-maintenance ritual that supports scalp comfort, guards against daily environmental factors, and shields color from sun exposure, so you can enjoy radiant, long-lasting color without compromise.\u003c\/p\u003e \u003ch3\u003eWho is it for\u003c\/h3\u003e\n\u003cp\u003ePerfect for anyone with color-treated or highlighted hair who washes regularly and wants to extend the life of their color while keeping hair soft, manageable, and comfortable on the scalp.\u003c\/p\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage gently into the scalp and through the lengths, then rinse thoroughly. Use daily as part of your color-care routine to maintain vibrant color and healthy-looking hair.\u003c\/p\u003e \u003cp\u003eWith KMS California Color Vitality Shampoo, you’re choosing a deliberate, results-focused approach to color care—delivering vivid, fade-resistant color and a comfortable, refreshed scalp with every wash.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"KMS California","offers":[{"title":"Default Title","offer_id":45068853772450,"sku":"297699","price":53.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/21658210144_FULL.jpg?v=1731565421","url":"https:\/\/www.europacosmetica.com.au\/products\/kms-california-color-vitality-shampoo-color-protection-and-restored-radiance-300ml-10-1oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}