{"product_id":"jane-iredale-beyond-matte-liquid-foundation-m5-light-to-medium-with-gold-undertones-27ml-0-9oz","title":"Jane Iredale Beyond Matte Liquid Foundation - # M5 (Light To Medium With Gold Undertones) 27ml\/0.9oz","description":"\u003cdiv\u003e\n\u003cp\u003eMeet Jane Iredale Beyond Matte Liquid Foundation in shade M5 — a weightless, multi-tasking solution that smooths skin, controls shine, and stays put from first light to late night. Packaged in a 27 ml \/ 0.9 oz bottle, this clean formula doubles as a foundation, primer, and concealer, helping you streamline your beauty routine without compromising on coverage or finish.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eShade M5\u003c\/strong\u003e is designed for Light To Medium skin with warm, golden undertones, delivering a natural, seamless match that blends effortlessly into different tones.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eWeightless, skin-loving texture\u003c\/strong\u003e that minimizes shine and helps blur pores for a refined, even canvas.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSemi-matte, photo-ready finish\u003c\/strong\u003e that reads true under daylight and on camera, ideal for daily wear and special occasions alike.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eBuildable coverage\u003c\/strong\u003e from medium to full without feeling heavy, so you can tailor the look from a fresh routine to a more polished evening glam.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMulti-tasking brilliance\u003c\/strong\u003e a single product that acts as foundation, primer, and concealer, reducing product clutter and saving time.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSkin-friendly formulation\u003c\/strong\u003e with plant-based ingredients that nourish as you wear, rather than weigh skin down.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEthical beauty\u003c\/strong\u003e 100% vegan \u0026amp; cruelty-free; free from phthalates, parabens, GMO, synthetic preservatives, synthetic fragrance, talc, nanoparticles, and mineral oil; clinically tested, dermatologist tested, allergy tested, and sensitization tested; non-comedogenic.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhy this matters for real-life routines\u003c\/h3\u003e\n\u003cp\u003eBeyond Matte is built for real skin needs. The weightless texture helps reduce shine throughout the day while maintaining a natural depth that won’t look flat in photos or under busy lighting. The semi-matte finish gives you that polished, everyday-ready look without drifting into an overly matte or greasy appearance. Because it’s self-adjusting in its shade family and designed to work across skin types, it’s a reliable choice for anyone seeking dependable, long-wearing coverage with fewer steps.\u003c\/p\u003e \u003ch3\u003eWho it's ideal for\u003c\/h3\u003e\n\u003cp\u003eThis foundation is a smart fit for anyone who wants a streamlined, clean beauty routine without sacrificing coverage or longevity. It’s particularly well-suited for: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eSmaller makeup wardrobes who prefer multi-tasking products (foundation + primer + concealer).\u003c\/li\u003e \u003cli\u003eOily or combination skin types that benefit from shine control and pore-blurring effects.\u003c\/li\u003e \u003cli\u003eAll skin types seeking a natural, photo-ready finish that still reads authentically in person.\u003c\/li\u003e \u003cli\u003eShades-conscious shoppers who appreciate a versatile, self-adjusting shade range built around warm undertones.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e \u003cli\u003eDispense a small amount onto the back of your hand and warm the product between fingertips.\u003c\/li\u003e \u003cli\u003eApply in light layers, starting where you need the most coverage and blending outward for a seamless, natural finish.\u003c\/li\u003e \u003cli\u003eUse a finger, brush, or sponge to fuse foundation with skin; for targeted concealment, dab additional product where needed and blend.\u003c\/li\u003e \u003cli\u003eOptionally set with a light touch of powder for extra longevity, especially in warm environments or under bright lighting.\u003c\/li\u003e\n\u003c\/ol\u003e \u003ch3\u003eSize, shade, and how it fits into your routine\u003c\/h3\u003e\n\u003cp\u003eSize: 27 ml \/ 0.9 oz. Shade: M5 — Light To Medium with Gold Undertones. Finish: Semi-matte, natural-looking and photo-ready. Coverage: Medium-to-full, buildable, stay-put. This is your all-in-one solution for a streamlined routine that still looks effortless and refined from desk to dinner.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":45005871579298,"sku":"341309","price":64.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/24601503602_FULL.jpg?v=1729316350","url":"https:\/\/www.europacosmetica.com.au\/products\/jane-iredale-beyond-matte-liquid-foundation-m5-light-to-medium-with-gold-undertones-27ml-0-9oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}