{"product_id":"chi-ionic-color-illuminate-shampoo-red-auburn-355ml","title":"CHI Ionic Color Illuminate Shampoo -  Red Auburn 355ml","description":"\u003cdiv\u003e\n\u003cp\u003eIntroducing CHI Ionic Color Illuminate Shampoo — Red Auburn, a 355 ml color-depositing cleanser engineered to keep your red hues vibrant while pampering every strand. Designed for both natural and color-treated hair, this at-home treatment breathes life back into your color, delivering moisture and radiant shine with every wash.\u003c\/p\u003e \u003cp\u003eWhat makes this formula stand out is the Silk Amino Complex — a sophisticated blend of ceramic amino acids and silk that helps the color deposit deeply into the cuticle and linger longer. The result? Salon-like color preservation that stays fresh between visits, without sacrificing softness or manageability.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eShade crafted for depth and brightness\u003c\/strong\u003e: Red Auburn enriches red tones, adding warmth and dimension without dulling or brassiness.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eColor plus moisture in one step\u003c\/strong\u003e: The shampoo deposits pigment while delivering hydration, helping hair feel silky, nimble, and glossy after each wash.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGentle, color-friendly care\u003c\/strong\u003e: 90% natural, sulfate-free, paraben-free, and gluten-free, making it suitable for frequent use on sensitive or color-treated hair.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLong-lasting color stability\u003c\/strong\u003e: Reduces premature fading from sun, styling tools, and everyday wear, so your color remains lively longer.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCustomizable shades\u003c\/strong\u003e: Intermix with other CHI Color Illuminate shades to tailor shade intensity and explore unique, personalized hues.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVersatile usage\u003c\/strong\u003e: Ideal for weekly maintenance or daily use, depending on your results and hair goals, for both natural and color-treated strands.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis shampoo is perfect for anyone craving a dependable way to sustain a vivid red auburn color while keeping hair moisturized and easy to manage. It’s especially beneficial for color-treated hair that tends to fade between salon visits or natural hair that wants a richer, more dynamic tone.\u003c\/p\u003e \u003cp\u003eHow to use: Apply to wet hair, work into a rich lather, and rinse. For shade adjustment, tailor your shade intensity by intermixing with other CHI Color Illuminate shades and adjusting usage frequency based on your color result. Pair with a CHI conditioner for enhanced moisture and shine, and enjoy color that feels as fresh as the day you dyed it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"CHI","offers":[{"title":"Default Title","offer_id":45738547511458,"sku":"379992","price":44.15,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/26883799944_FULL.jpg?v=1754529489","url":"https:\/\/www.europacosmetica.com.au\/products\/chi-ionic-color-illuminate-shampoo-red-auburn-355ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}